SEO for small businesses: How can I also be found on Google?

Of course, they still exist, the printed yellow pages or the elaborately and expensively prepared advertising folders in which potential customers can find out about a company. However, 4 out of 5 Internet users now look for information about local businesses and services online. Therefore, it makes sense, especially for small businesses, to be present on the Internet, to build up the brand there and thus leave an informative business card for interested parties. After all, a website is a wonderful way to get customers excited about one’s own product and thus drive new customer acquisition.

The only prerequisite for this is that your own website also meets the requirements of the users and those of the search engines. Then you can achieve top rankings for the most important search terms and be found. The economic success depends to a large extent on the rankings of the search engines. Only companies that are visible here consistently gain new customers. We as a full service digital marketing agency offer you the package SEO Mittelstand to optimize your website locally.

So let’s take a look at what aspects you should pay attention to when optimizing your website.

For which keywords do I actually want to be found?
It is of crucial importance to know for which keywords my website should rank. It is not very effective to rank for terms that have little or nothing to do with my service/product. Therefore, find out with the help of a keyword research, for which search phrases your page should rank. The keyword research is done either on your own with the help of various SEO tools or better by an SEO agency. If you then know which keywords are important for your company, you can align your website accordingly and be interesting for new customers.

Copying content, not creating added value, making content monotonous – not like this, please!

After determining the thematically appropriate and frequently searched keywords, the next step is to create unique content. Internet users like to read high-quality, interesting, unique and easy-to-read texts. If possible, enrich this content with meaningful infographics or videos. Search engines naturally want to serve your customers (Internet users) in the best possible way here. Therefore, it is crucial to put in the necessary effort when it comes to content creation. The content created should be targeted to the keywords and equally to the needs of the website visitors. Include enough paragraphs and subheadings for a pleasant readability. Consider different content types, such as bulleted lists, quotes, graphics, podcasts or videos.

Get the basics right
One step at a time – that’s the motto. If the basic technical details of your own website are not correct, even the best onpage optimizations will have no effect. Check whether your own page is also indexed. Because only then Google will take you into account. A quick tool to determine this is the Firefox plugin Seerobots. Further keywords are

the loading speed,
the functioning display on the smartphone
or the optimization of the title and meta descriptions.
With the help of the optimization of the meta description, Google users easily grasp the most important website info, and there is also a targeted incentive to visit the website.

The importance of local search
Especially for small and medium-sized enterprises (SMEs) as well as for self-employed people, it is of enormous importance to be found in local search.

For example, if I run a sporting goods store in Hannover, it makes sense not to rank for the term “soccer shoes”, but rather for the search phrase “soccer shoes Hannover”. Someone who wants to find a store in Hanover where he can buy soccer shoes will find it unerringly via the local search. The intention should be to significantly improve the visibility of the company locally. In this context, the optimization of the Google My Business account is crucial. If the Google My Business account is maintained, your website can be suggested in a local search query, since Google uses the IP address to determine where the requester is located. The location gives the clear indication to display the most relevant content with a regional reference.

Positive signals from outside
Good, valuable content is rewarded on the Internet and shared by users. This happens in the form of a link pointing to the target page. The more other internet users report about your page, the more interesting and important your page seems to be. Google honors this in its rankings. Link building is still a very important “discipline” for a successful search engine optimization at Google: the ranking of a website depends to a considerable extent on the incoming links. It is important that your website stays in the conversation, is shared and mentioned in a thematic context. For example, networking can create partnerships and reciprocal links can follow from that. Or an interesting article in a blog mentions your website. Another option is to list your own site in online directories. All this, if done correctly, has a positive effect on the ranking of your website.

It can be concluded that search engine optimization is very important even for small businesses. Good positions in local results form the basis for long-term success. With commitment and time, it is possible to optimize your own website profile on your own to improve its findability on the Internet. But the devil is in the details. Incorrectly implemented changes quickly have undesirable negative effects. Trust a professional SEO agency to optimize your site and achieve long-term success.

Narcissism in the partner: Can the relationship go well?

We all have narcissistic traits; they are perfectly normal to a certain extent. However, in people with narcissistic personality disorder, this character trait takes over. What you can do if you have such a partner, how narcissists can be recognized. For help, you can also ask a top family lawyers in Sydney.

It could all be so beautiful. You are freshly in love, have butterflies in your stomach and walk on air. But unfortunately, the rose-colored glasses are over at the latest when narcissistic traits of the partner gradually come to light, which go beyond the scope of the normal. His exaggerated urge for attention and recognition as well as a pathological self-overestimation, in short: his narcissism puts the relationship to a hard test.

Narcissism in the relationship
In fact, it is mostly men in whom narcissism occurs. But how does this phenomenon manifest itself? And how should you behave if you are affected yourself?

In the beginning everything was so beautiful
If you meet a narcissist, you first encounter a charming, attentive and passionate type of person. He easily takes over the whole room, is captivating and lively.

The initial phase of getting to know someone and the first infatuation are also what a narcissist particularly needs and enjoys. There one tends to idolize and idealize the partner.

The initial infatuation quickly changes
As the relationship progresses, you quickly discover that the dazzling facade soon begins to crumble. When the partner can no longer and no longer wants to act as a projection screen for his or her importance and the attention he or she receives from the partner is no longer sufficient for the narcissist, the relationship reaches a turning point.

Character traits and behavior patterns of narcissists
If the sheer insatiable need for admiration is no longer satisfied, certain behavior patterns come to light that are typical of narcissistic persons.

People who find themselves in a relationship with a narcissist are often strongly taken over and controlled by their partner. Narcissists do not seek a relationship at eye level, they want to talk without having to listen themselves, and convey the feeling of being on the lookout for something better despite a firm commitment. The world seems to revolve only around them. Their constant self-centeredness, egotism and an exaggerated focus on earnings, wealth and status make it impossible to be an equal partner at their side.

In their self-absorption, narcissists are not only enormously arrogant and overbearing – it is difficult for them to accept outside criticism. If it comes to a quarrel, they manage to make their partner feel guilty, manipulate him and turn everything in their favor.

Excessive expectations are also placed on the environment. Instead of recognizing good achievements of others or even being happy about them, narcissists react with envy and devaluation of others in order to elevate themselves and demonstrate power.

Complexes are the origin of narcissism
As is so often the case, the root of the problem lies in childhood. Often, narcissists are compensating for deep-rooted self-doubt and struggling for the attention and recognition they were denied at a young age. But too much praise can also cause mischief and lead to narcissistic personality disorder.

Why do so many women end up with narcissistic men?
If you talk to female friends or colleagues about narcissism, you quickly get the impression that everyone has already had their experiences with a narcissist. Narcissistic people consume and change their partners when they no longer receive sufficient affirmation from them. The inability to have a long, equal and loving partnership constantly flushes new narcissists onto the singles market. Often it is women with helper syndrome who are vulnerable to partners with narcissistic personality disorder.

What can you do?
Even if the infectious nature quickly puts you under his spell – don’t let it blind you! A narcissist leaves behind numerous ex-partners along the way and a trail of psychological devastation. If narcissists feel offended, they react with insults and emotional coldness. Do not allow yourself to be manipulated and emotionally exploited by excusing this behavior or talking it up. Draw the appropriate consequences if you suffer from your partner’s narcissistic behavior.

Instead, strengthen your self-confidence and realize what a strong, desirable and great woman you are! Your loved ones already know this and can help you not to be insecure. It will also be your environment that will intercept the inevitable breakup.

Try to look at the experience as an instructive one, from which you will emerge wiser and stronger.

Logistics professions: Always different

For Andreas Fleischer, today Co-Founder and Managing Partner of the logistics real estate developer DF Industrial Partners AG (DFI), everything initially pointed to a classic career as a civil engineer at the end of the 1990s. After successfully completing his studies in civil engineering, Fleischer entered the construction industry as planned and worked on the construction of residential buildings. However, life had other plans for the native of Castrop-Rauxel. By chance, Fleischer discovers an ad in the newspaper from the retail giant Lidl – they are looking for employees in the warehouse construction sector. Fleischer applies and starts an exciting professional phase.

“At Lidl, I was not only allowed to help plan European logistics projects and standards, but also to travel a lot. For someone starting out in his career, that’s a great thing, of course. I was also able to learn a lot,” says Fleischer. During this time, the real estate expert is accompanying the Neckarsulm-based retail company’s market entries in Denmark and Norway, among other things. Fleischer, however, does not want to feel completely satisfied.

“The construction of distribution centers was not a top-priority task at Lidl at the time. Accordingly, I looked elsewhere.” However, only as far as the employer was concerned – thematically, Fleischer already felt at home in the field of logistics real estate at that time. For a simple reason, as he says: “From the very beginning, I liked the honesty and authenticity that prevail in logistics. There is no superfluous ballyhoo – in the best sense, the people in charge there are ‘shirt-sleeved’ and hands-on. This sets logistics professionals apart from much of the real estate industry in a very positive way.” Fleischer also appreciates the diversity his job offers him. “Everything we consume or pick up was once in a warehouse. That offers enough potential for a whole professional life.”

Reason enough for Fleischer to apply to a Belgian logistics real estate developer in 2006. That’s when professional fate once again meant well for him. “Even before I could start my job there, the platform was taken over by a logistic company in Sydney Goodman. From my point of view, a real stroke of luck, because it meant more investment and also a different perspective.”

The change also means different times for himself. Because various managers are leaving the company, Fleischer, who was previously involved in technical implementation, is getting a chance to get a taste of logistics real estate sales. An area in which the manager immediately feels at home. That’s why he doesn’t hesitate when Goodman offers him to switch there completely. “In terms of content, consulting was immediately mine, I also noticed that I was good at it. On top of that, my experience in operational implementation meant I could always tell clients exactly what works and what might be rather difficult.”

Goal-oriented strategy

At Goodman, however, Fleischer is not only able to develop professionally. He also survives the 2008 economic crisis there, a major blow to the logistics real estate industry. “Fortunately, Goodman had a good and goal-oriented strategy at the ready to quickly get out of crisis mode. This allowed us to quickly refocus on the essentials while others were still preoccupied with themselves,” he says. Goodman is taking advantage of this to kick off major projects in which Fleischer is also involved. “We started developing a lot for Amazon during that time, but also for Zalando and the automotive industry.”

Strengthened with a lot of experience, Fleischer set off again in 2014 for new career shores and moved to the British developer Segro, where he also immediately tackled new topics. Instead of large logistics centers on greenfield sites, the expert devoted himself to a trend that had received little attention at the time: the last mile. Urban logistics and how to implement it sensibly in terms of locations become his new hobbyhorse. “I was very happy that I was able to take up this topic for Segro at an early stage and establish it for the company. As a result, we were among the first to look at logistics buildings in urban areas,” explains Fleischer.

He has therefore devoted around four years to implementing these types of construction, until it is time once again for him to give his career a new twist. “In my heart, I have honestly always been more of an entrepreneur than an employee. My parents were both self-employed, so that had a big impact on me. Therefore, it was only a matter of time before I too raised something of my own.” For this important decision in his life, Fleischer is even taking a sabbatical – wanting to think carefully about what to do next. “It was very important for me to really clear my head and live outside of planning and reporting. During this time, I also spent a lot of time taking care of my family and, for example, remodeling our house on the outskirts of Düsseldorf,” explains Fleischer.

Social standards important

In 2019, the entrepreneur will then team up with Dr. Wolfgang Dietz, CEO of Dietz AG, to jointly develop logistics areas that are intended to be more than just big gray boxes on the edge of the highway. Even at this early stage, for example, social standards in construction play an important role for Fleischer. A topic that is turning into something much bigger for the manager. “Sustainability – it’s almost a non-word now – is the challenge of the future for me. Especially when it comes to logistics real estate. Overheated cities, increasing land consumption and the treatment of drivers and employees will keep us busy for a long time to come. The sooner we address these things with smart solutions, the better,” says Fleischer. For this reason, he is also involved in this topic on a voluntary basis – for example, as a board member of the Logistics Real Estate Initiative (Logix). “We need to develop a new type of logistics real estate that pays into our social goals – for example, the EU’s Green Deal. But the logistics real estate industry can only do this together. That’s why I want to call out to everyone, get involved and get thinking!”

In his own company, too, sustainability in all its aspects will therefore be the priority topic in the future. As in previous years, Andreas Fleischer is linking this goal with a small new beginning. Since spring 2021, he has been the sole shareholder of DF Industrial Partners AG. “The joint venture was a great thing and enriched me a lot. But now I am also happy to be able to make decisions on my own.”

No registration: First country bans Tesla truck

Australia has now banned the operation of the Tesla “Semi Truck” on public roads. The truck is simply too wide for the regulations there. Tesla doesn’t want to change anything about the trucks, but is calling for an amendment to the Australian regulations.

What is a truck in our country is called a “semi” or “semi truck” in the U.S. and other English-speaking countries. Now Australia has turned down Tesla’s announced semi truck. The reason is simply the width of the truck. According to regulations in force in Australia, trucks are only allowed if they are 2.5 meters wide or less. The Tesla tractor-trailers, however, are between three and five centimeters wider, reports thedriven.

The dimensions are not a problem in the U.S., where a width of up to 2.6 meters is allowed. Even in the EU, the Tesla trucks would be permitted. However, companies are showing initial interest. Such trucks are perfect for pick-up pallets. Here, a maximum width of 2.55 meters applies. In view of the small sales market in Australia, Tesla does not want to change the trucks, but the regulations there. In a statement on the National Law Review of the National Transport Commission for heavy vehicles, Tesla has already called on the government to change the rules.

Australian Trucking Association also in favor of changing the rules.

“The Commission will be aware that given Australia’s small size compared to world markets, such inconsistencies between Australian regulations and larger markets will delay or preclude the arrival of vehicles in local markets. Currently, Australia is likely to miss out on first-generation electric heavy-duty vehicles such as the Tesla Semi, ” the statement said.

The Australian Trucking Association (ATA) also supports a change in regulations, stating that keeping the current regulations in place would only hold up the arrival of zero-emission trucks. “To allow zero-emission or newer, lower-emission trucks on Australian roads , the ATA is calling for new rules on the dimensions of heavy vehicles and believes that the Australian truck width should also be changed to 2.6 meters.

Tesla trucks could be rolling in this country as early as 2022

Tesla also wanted to change the law in this country regarding its trucks. Tesla wants to abolish the Sunday and holiday driving ban for its electric truck, we reported. The first Tesla e-truck is expected to hit the market as early as this year. The semi-truck, which Musk unveiled back in 2017, is said to have a range of 800 kilometers. Fully loaded, acceleration from zero to one hundred is said to still be a relatively sporty 20 seconds. The basic version is to cost $150,000. From 2023, at least 100,000 electric trucks are to roll off the Tesla assembly line each year. This would make Tesla one of the world’s largest truck manufacturers.

Whale style underwater observatory for Australia

The Australian Underwater Discovery Center (AUDC), a new $30 million marine observatory, will soon be built near the Australian city of Perth. The construction is modeled on a surfacing whale.

At first glance, the visualizations of the new observatory are somewhat reminiscent of the massive concrete structure of the “under” in Lindesnes, Norway. Prefabricated on a floating dock, the underwater restaurant was sunk into the sea in a complex undertaking and could open its doors in early 2019.

However, the whale-inspired architecture is also reminiscent of architect Dorte Mandrup’s “The Whale” project. This envisages a center in the Norwegian village of Andenes that tells of the whaling history of the region. Unlike the “under,” however, the building, which is modeled on a whale’s fin, will not be located in the water but on land.

Whale architecture now also in Australia

Now there is also whale architecture in Australia: Baca Architects from London have designed a marine observatory for the Subcon marine company that depicts a surfacing whale. It is to be realized for around 30 million dollars in the sea at the 1,841-meter-long Busselton Jetty pier near Perth.

The construction will replace an existing observatory in the region that has reached its capacity limits.When completed the Scaffold hire is expected to attract around 900,000 visitors annually, according to the press release. The whale design for the center was selected from three designs in a public voting process.

The AUDC will descend to the ocean floor and offer visitors an underwater panorama with large glass windows. In addition, an underwater path, art galleries, exhibition rooms and gastronomy areas are planned. The structure is largely made of concrete, and the architects are also using framed formwork for the roof.

Observatory to be prefabricated

Construction work on the center is expected to start in mid-2021. The procedure will be similar to the construction of the underwater restaurant in Norway: The observatory will be prefabricated at a nearby shipyard and then towed to its location in the sea. The opening is planned for December 2022.

In fact, according to those involved in the project, the AUDC will become the world’s largest center of its kind, available to both the public and scientists to observe marine habitats in Geographe Bay.